What is Business Coaching?


Coaching, (Defined Wikipedia) when referring to getting coached by a professional coach, is a teaching or training process in which an individual gets support while learning to achieve a specific personal or professional result or goal.

In sport the coach trains and supports the players to get the most out of them. Professional athletes have a coach to achieve peak performance. In today’s tough business environment to survive we have to achieve more with less. Business Executives and owners need support, guidance and goal setting assistance. A coach will challenge, inspire and ignite the spark that leads to superior performance and leadership.

Kinds of Coaching

  • Life coaching
  • Business coaching
  • Personal coaching
  • Health coaching
  • Sports coaching
  • Dating coaching
  • Conflict Coaching
  • Transformational coaching

The role of coaching in South Africa has never been more critical. In government and the corporate world we have more people moving through the leadership pipeline than ever before and we have more entrepreneurs setting themselves up in business. This is all happening at a rapid rate and off a base of limited experience. To succeed we need to share and transfer our knowledge.